The Case Of Cannabidiol ( Cbd ) - 1291 Words

Cannabidiol (CBD) is a compound found in cannabis that has garnered international attention due to its reported remarkable ability to greatly improve the quality of life in children suffering from catastrophic epilepsy. Cannabis breeders have developed techniques allowing them to grow strains of marijuana low in tetrahydrocannibinoil (THC), the chemical that causes the psychoactive effect of being â€Å"high.† Instead, the strain contains a high concentration of cannabidiol (CBD) a compound thought to have medicinal properties. This nontraditional form of alleviating health ailments in epileptic children has recently stirred controversy in both the medical and political arena. The background for the case of cannabidiol (hereafter referred to†¦show more content†¦Unwilling to give up on her daughter, Charlotte’s mother embarked on a journey to find alternatives. Her research would ultimately lead her to CBD and the Stanley Brothers, marijuana breeders, who dedicated themselves to cultivate a high CBD strain of marijuana. After taking the CBD for the first time since her seizures started at the age of three months, Charlotte experienced seven consecutive days without a single seizure. The authors report, â€Å"with a baseline frequency of 300+ convulsions per week, by month three of high concentration CBD extract, Charlotte had a 90% reduction in generalized tonic-clonic seizures, and had been weaned from her other antiepileptic drugs (Maa et al., 2014, p. 784).† Charlotte’s condition has improved drastically. She is now able to walk without assistance, talk, eat and drink on her own, sleep soundly through the night and experien ced significant improvement in her autistic behaviors. Charlotte now suffers from only 2-3 nocturnal seizures per month. The success had by Charlotte with using CBD quickly gained national attention after being featured in a CNN special. As a result, the Stanley brothers created a nonprofit organization dedicated to addressing the needs of epileptic patients. They have dubbed their strain of marijuana â€Å"Charlotte’s Web† after its success in treating

The Conflict With Peace And Honor - 931 Words

Life is full of conflict that if you don’t deal with them the right way it will haunt you. Bullying is one conflict that you need to solve the rights way or it will damage you. When I was younger, I was bullied and didn’t handle it well, sometime I want to go back and do things differently. Christine De Pizan wanted to solve a conflict with peace and honor while, Machiavelli wanted to you to face your conflicts head on by showing them you don’t fear them. I believe that is the way I should have solved this conflict telling on them, speak up for yourself, and fight back. You could always bully back but then are just as bad. Tell someone (snitch) on them let them pay without pulling the trigger. When I was bullied I didn’t do anything. I told no one and let it keeping going on. I thought I would be a bad person by telling. I learned at a young age due to friends, that what happens between friend stays with friends. Though they weren’t my friends, so I should have told someone and let them deal with the consequence. I am saying this because, you would not be the bad guy for protecting yourself from negative change. Machiavelli state, â€Å"Love binds when someone recognizes he should be grateful to you, but, since men are a sad lot, gratitude is forgotten the moment it s inconvenient. Fear means fear of punishment, and that s something people never forget. â€Å"(17.5) People that bully put fear into people so they won’t get in trouble. When they do this horrid thing they don’t wantShow MoreRelatedMiddle East Conflict Blood Feuds Essay851 Words   |  4 PagesMiddle East Conflict Blood Feuds The knowledge and understanding of blood feuds helps in the develop understanding of the current conflicts in the Middle East. The Middle East conflict started after World War II when the United Nations handed the Jewish people land once owned by the Palestinians. 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Some of the questions orRead MoreShakespeares Act I Scene I of Romeo and Juliet as Dramatically Effective1046 Words   |  5 Pagespredominant themes of the play are love and hate, and the idea of honor, which are dramatized into a tragic love story. We learn this from the prologue â€Å" A pair of star-cross’d lovers take their life†. Also in the prologue it outlines these themes- hate from two families (set in Verona, Italy), which have been quarreling for decades â€Å"From ancient grudge break to new mutiny† that convey an element of conflict in the play. The theme of love is a young man (Romeo) from one family Read More The Use of First Person Narration in The Cask of Amontillado825 Words   |  4 PagesMontresor. The first person narration results in an unbalanced viewpoint on the central conflict of the story, man versus man, because the reader knows very little about the thoughts of the antagonist, Fortunato. 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Management for Sustainability

Question: For most of the first 10 weeks of the session, students are required to maintain a Learning Journal in the Blog section of Interact. A total of 8 entries are required for Weeks 1-6 and Weeks 9 10 respectively. Requirements for each entry are included in the relevant Weekly Modules. Weekly entries should be no more than 250 words and address the issues specified in the modules. Additional marks are awarded for regular participation in discussion forums for the relevant topics in Interact, hence it is strongly recommended that students keep up with the topics on a weekly basis. Dropping behind will result in discussions being missed and marks being dropped. Answer: Week 10: Reflection about Video In this video, the author has outlined about the basic principles of marketing through critical assessment of the sustainable goods and services, explained about the marketing strategy and practices and finally described about the effective social marketing. Sustainable Marketing Strategy provides an insight to the global players that how they can develop their career in the field of global marketing management(Jones, Clarkeà ¢Ã¢â€š ¬Ã‚ Hill, Comfort, Hillier, 2008). All the important information embedded in the video has provided a view that how leaders can pursue about social and sustainable marketing strategies and can overcome the issues related to the global environment crisis as well as growing constraints of the products and services in the organization. The concerns of the leader surrounds only for the task that how to market the product according to the sustainable principles(Sharmaa, Iyerb, Mehrotrac, Krishnana, 2010). The thing that is commonly examined by the marketers is that sustainability constructs practices and theories existing in the international marketing management environment. It involves the climate change models, mitigation and adoption measures as well as developing skills used for the critical evaluation of the quantitative trends data and issues related to predictive modeling. It is good for the students and proud for the teaching team as they have used the views of well-known experts of the industry and renowned academics. Students will get the opportunity to take part in team building and leadership events during the tenth week programme(McDonagh, 1998). We were really pleased by the lecture of the teacher and mainly by the feedbacks and ideas provided by them. The video has provided an overview of differences and developments of the sustainability marketing. Based on the overview and perspectives of the marketing, it will be easier for the marketers to determine a broad view ab out the social, environmental and economic outcomes about sustainability marketing(Mitchell Wooliscroft, 2010). Week 12: Case Study Background Environmental Changes have been undertaken at the vehicle plant situated in UK. This organization is the part of larger multinational automotive manufacturing company. Change Drivers On the global level, the organizations are committed for the sustainability of the environment. They were mainly aimed to continue with their manufacturing facilities with minimal negative impacts on the environment. In accordance with their long term vision, they were holding an environmental pledge that is to minimize the environmental impacts of the manufacturing and vehicles. For making such achievements, the environmental policies of the organization were focused on the elimination of the pollution. The process is continually striving to achieve such objectives based on 5R's: Reduce (for example: reduction the use of natural resources such as water, electricity, gas etc.) Reuse (for example: 99.9% of the European Packages are re-used) Refine (for example: wherever possible, avoid the use of CFCs, water-based paints etc.) Recycle (for example: recycling of as much material as possible- plastics, water, paper, rubber, steel etc.) Retrieve Energy (for example: exhaust gases reheat other production processes). Organizational Initiatives to Increase Sustainability As the plant has aimed to foster the environment policies, a series of initiatives are introduced to engage the employees in environment friendly activities. It involves: Creation and implementation of different environmental programs which provides the opportunity to take part in varied environmental activities. Creation and opening of nature walk sites through making a balance between lakes and local wildlife trust. Introduction of annual event for making an open invitation to the families to spend a day and can carry down with some fun loving activities. Recycling of waste water. Installation of solar PVs in front of the plant. Introduction of some future projections such as harvesting the water, introduction of benefits to the employees such as insulation of solar panels. Staff engagement in Changes The vehicle plant highly prioritizes with staff engagement in the environmental activities through encouragement of employees. Presently, around 98% of employees were involved in the environmental programs which have been introduced last year. Out of total, 50% of employees have completed their second level program. Such initiatives has fostered the creativity of employees and made them more environments friendly. References Jones, P., Clarkeà ¢Ã¢â€š ¬Ã‚ Hill, C., Comfort, D., Hillier, D. (2008). Marketing and Sustainability. Marketing Intelligence Planning, 26(2), 123-130. McDonagh, P. (1998). Towards a theory of Sustainable Communication in Risk Society: Relating issues of sustainability to marketing communications. Journal of Marketing Management, 591-622. Mitchell, R. W., Wooliscroft, B. (2010). Sustainable Market Orientation: A New Approach to Managing Marketing Strategy. Journal of Macromarketing, 30(2), 160-170. Sharmaa, A., Iyerb, G. R., Mehrotrac, A., Krishnana, R. (2010). Sustainability and business-to-business marketing: A framework and implications. Industrial Marketing Management, 39(2), 330-341.

Top Narrative Essay Examples To Help You Write Better

Writing a narrative essay for the first time? Don't know how to tell an engaging story? We have explained the dos and don’ts of narrative writing with the help of few examples here. Continue to get some great narrative essay examples. Quick Links 1. What is a Narrative Essay? 2. Narrative Essay Examples 2.1 Narrative Essay Sample 2.1.1 Death of a Moth 2.1.2 A Teeny Tiny Treasure Box 2.1.3 He Left so I could Learn 2.1.4 Violence can be an Answer 2.1.5 My College Education 3. Tips to Write a Great Narrative Essay 1. What is a Narrative Essay? A narrative essay tells a story. It could be anything like a childhood memory or a personal narrative or experience, or anything that affected you in any way. It is somewhat like a descriptive essay and tells a story in elaborate details. However, a good narrative essay not just tells a story, it engages the readers and makes them a part of the writer's personal experience. It is one of the most common types of essays that the students get in high school and college. It is simpler than writing an analytical and reflective essays that are much more complex than it. To help you understand better, the movies and videos that we see on YouTube are perfect examples of a narrative essay. They tell a story and engages the readers. However, it is not limited to storytelling only. It also explains the influence and importance of the experience also. 2. Narrative Essay Examples Good narrative essay examples help you to understand how this type of essay is written. They are structured and they tell an engaging story. They follow the usual essay structure and includes: An introduction A thesis statement Main body Conclusion Generally, there are 5 paragraphs in an essay. However, you can increase the number based on the topic to write a narrative essay step by step. Below, we have discussed a narrative essay example in detail and have added some more examples to guide you. You can download the samples and go through them before writing your essay. A Spontaneous Visit to Ukraine Travelling has always been one of my favorite activities. By the time I was 30, I had already visited a number of countries in North America. However, I had never been to Europe. Visiting the grand places like Venice, London and Paris are one of my unfulfilled and burning desires. My chance of visiting Europe came as a surprise. A distant friend called to give Season Greetings and invited me to visit Ukraine. He was working for an NGO there and wanted me to visit him. I was looking for a chance only and it came quite unexpectedly. Without further adieu, I booked the first flight to Ukraine. It was a completely different place than what I have known for so far. Its culture is quite different than what we have in the US and Canada and it is situated on a territory that is a bit smaller than Texas. Surprisingly, it was considered quite big by the European standards. Lvis, where I went, is a beautiful city that is filled with spiritual symbols and objects. The people are deeply religious and traditional as you will find statues of Jesus Christ and the Virgin Mary nearly in every corner. The people are friendly and the place is exquisitely beautiful with traditional churches and wooden houses, mountain rivers, beautiful lush forests and bright meadows. It is a beautiful place and I believe that everyone should visit it at least once. As for me, I have grown quite a fondness for it and will be coming back to explore it. The example is ideal to understand how a good narrative essay is written. It explains the writer's visit to Ukraine and his experience and observation there. 2.1 Narrative Essay Samples Below are some PDF examples that you can download and save. 2.1.1 Death of a Moth 2.1.2 A Teeny Tiny Treasure Box 2.1.3 He Left so I could Learn 2.1.4 Violence can be an Answer 2.1.5 My College Education 3. Tips to Write a Great Narrative Essay Having great narrative writing skills is important. No matter in what field you are, there will be a time when you will have to explain some things. And this is why teachers give these types of essays to you. They want to train you to present your point of view engagingly.. Following are some helpful tips that will help you write a narrative essay. It should be clear and described in detail. It should be in the first person narrative. It is presented in chronological order. It includes dialogues and vivid sensory details. It should have strong motifs and symbols. It should be engaging. Besides, a strong narrative essay example will make it more engaging. It is important that you have a strong topic for your narrative. Here is a list of narrative essay topics for your help to choose from and write a good essay. However, it is not possible for every student to write an impressive essay. That is why some students are always looking for professional assistance. Do you also need help for your narrative essay? 5StarEssays is an experienced writing assistance company. We have a team of expert writers, strong customer support and affordable prices.Order now to get your perfect narrative essay.

Pros and Cons of Patriot Act essays

Pros and Cons of Patriot Act essays The devastating events of September 11, 2001 traumatized Americans, and many innocent citizens lost their lives. Americans were so traumatized by 9/11 that they were ready to surrender their most treasured liberties. On October 26, 2001 President Bush signed a massive bill designed to combat terrorism into law. The bill passed hardly a week after the terrorist attack was passed with little debate and no formal hearings. The bill is the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism, largely known as The Patriot Act. Does this bill ask Americans to give up some of their freedoms for the sake of the country? Yes. Is it unconstitutional? This paper looks as the schools of thought surrounding the controversial Patriot Act. The USA Patriot Act was conceived by Attorney General John Ashcroft and passed through Congress under the pressure of G.W. Bush. Only one United States senator, Russell Feingold, of Wisconsin voted against the USA Patriot Act (EPIC). Feingold was quoted as saying Preserving our freedom is one of the main reasons that we are now engaged in this new war on terrorism. We will lose that war without firing a shot if we sacrifice the liberties of the American people(Brown). The act gave the government more powers to invade citizen privacy, imprison people without due process and allowed for more roving wiretaps without court orders. While that sounds extremely threatening the act also made it illegal for citizens to house known terrorist, tap phones of suspected terrorist, and tripled the number of border patrol and costumes inspectors throughout the country. The statute of limitation for prosecuting terrorist acts was lengthened, along with heightened measures against money laundering (Rosen). Many of the Patriot Act laws are targeted towards nationals. The most serious provisions of the Act are directed at non-citizens. So is it really ...

Sue Hendrickson - A Profile of the Famous Fossil Hunter

Sue Hendrickson - A Profile of the Famous Fossil Hunter Name: Sue Hendrickson Born: 1949 Nationality: American Dinosaurs Discovered: Tyrannosaurus Sue About Sue Hendrickson Until her discovery of an intact skeleton of Tyrannosaurus Rex, Sue Hendrickson was hardly a household name among paleontologistsin fact, she wasnt (and isnt) a full-time paleontologist at all, but a diver, adventurer, and collector of insects encased in amber (which have found their way into the collections of natural history museums and universities around the world). In 1990, Hendrickson participated in a fossil expedition in South Dakota led by the Black Hills Institute of Geologic Research; temporarily separated from the rest of the team, she discovered a trail of small bones that led to the almost complete skeleton of an adult T. Rex, later dubbed Tyrannosaurus Sue, that catapulted her to instant fame. After this thrilling  discovery, the story becomes much more complicated. The T. Rex specimen was excavated by the Black Hills Institute, but the U.S. government (prompted by Maurice Williams, the owner of the property on which Tyrannosaurus Sue was found) took it into custody, and when ownership was finally awarded to Williams after a protracted legal battle he put the skeleton up for auction. In 1997, Tyrannosaurus Sue was purchased by the Field Museum of Natural History in Chicago for a little over $8 million, where it now resides (happily, the museum later invited Hendrickson to give a lecture about her adventures). In the two-plus decades since her discovery of Tyrannosaurus Sue, Sue Hendrickson hasnt been much in the news.  In the early 1990s, she participated in some high-profile salvage expeditions in Egypt, searching (unsuccessfully) for the royal residence of Cleopatra and the sunken ships of Napoleon Bonapartes invasion  fleet.  She wound up moving out of the U.S.she now lives on an island off the coast of Hondurasbut continues to belong to various prestigious organizations, including the Paleontological Society and the Society for Historical Archaeology. Hendrickson published her autobiography (Hunt for My Past: My Life as an Explorer) in 2010, a decade after receiving an honorary PhD degree from the University of Illinois in Chicago.

To what extent has contemporary sociological theory advanced our Essay

To what extent has contemporary sociological theory advanced our understanding of race and racism - Essay Example llective, and how they have developed a common culture, while theories about cultural transmission help explain how this common culture sustains itself over generations. These are all helpful theories that explain racial identity. That said, the origins of racism are much more difficult to explain, and theories have been unsatisfactory in this regard. Some theories base racism in economic realities, others see racism as a product of dominance and dependency, while still others see an inherent intelligence gap between races, and this explains how races are separated. Therefore, no one theory regarding racial relations is satisfactory. That said, there are commonalities between the theories, so, by combining the theories, one can come up with a composite whole that might be helpful in explaining racial difference, relations and racism. The first issue that must be examined is how contemporary sociology views the issues of race and ethnicity, by examining ethnic identity theory. An ethnic group is â€Å"a reference group called upon by people who share a common history and culture, who may be identifiable because they share similar physical features and values and who, through the process of interacting with each other and establishing boundaries with others, identify themselves as being a member of that group† (Smith, 1991, p. 181). In other words, ethnic identity theory encompasses what it means to be white, black, Jewish, Irish, Chicano, etc. (White & Burke, 1987, p. 311). Ethnic identity theory derives from how one feels about his or her membership in the identified ethnic group, which includes the symbols, beliefs and values of that group. Moreover, ethnicity is not a choice – one must be born into it (Smith, 1991, p. 182). Ethnic identity development is the process that one takes to come to term s with one’s ethnicity (Smith, 1991, p. 182). Ethnic identity is learned from one’s family and community, and is developed from shared religion, culture,

Food Security in Post-War Sierra Leone Essay Example | Topics and Well Written Essays - 1500 words

Food Security in Post-War Sierra Leone - Essay Example This essay stresses that food production was negatively impacted raising concerns of international agencies owing to declining agricultural sector charged with feeding a conflicted nation. After years of confrontation, the rebels were suppressed and signed a treaty that marked the end of armed conflict and the beginning of recovery for the nation. Among the agenda by the newly elected regime was reconciliation, reconstruction of the country by adopting resolutions that upheld universal education, children rights, and food security. Focusing on food security, this paper seeks to examine the dynamics of agriculture with regard to effects of the civil war and strides towards achieving food security in Sierra Leone after the war. This paper makes a conclusion that the civil war halted economic development that is essential for enhancing agricultural performance in the country. The research systems related with agricultural practices were severely affected following the destruction of research infrastructure such as laboratories and farms. Similarly, the civil war saw the well-trained scientists and research personnel flee the country and abandon their role in food security. This characterized the breakdown of local authorities and other structures if devolved governance, which contributed to the collapse of essential services. The civil conflict also affected livestock in the country with marked depletion of herds of the common breeds. According to the World Health Organization (n.d.), food security describes the availability and consistent access to food where a household thrives without the fear of food shortage. Following years of civil war, Sierra Leone faced challenges with feeding its citizenry after su bsistent farmers were ejected from their farms or fled the conflict. For this reason, the country’s agricultural sector was in ruins and the country ranked among the poorest in the world. The establishment of comprehensive strategies towards rebuilding the nation after the war reveals a promising future of food security. Reconstruction and development of Sierra Leone after the war posed significant challenges with regard to food security and restoration of the country’s food basket. This was a presidential priority as the

Food memoir Essay Example for Free

Food memoir Essay For all of us, there are several kinds of food in our deep memories. These foods are different from others because they are not only what we eat but also what we experience. Last week, when my teacher asked us which food existed in our deep memories, the first one came to my mind was Mung rice noodle. Each time mentioning Mung rice noodle, I will think of my wonderful childhood and sweet home. IbelongtoTujia,oneoftheChineseminorities. Mungricenoodlehasbeen produced by Tujia people, and most of us are used to make it our breakfasts. Simply, from the name, it comes from the marriage of mung and rice. However, Tujia people are used to add soybeans into the mixture of mung and rice. To be honest, I have never made it by myself, instead, I saw my grandmother made it when I was in the primary school. Firstly, my grandmother soaked the soybean, mung and rice in the water one day before using them. After one day, she grinded them into slurry by the millstone. Then, she brushed little colza oil in the iron pan and circled the slurry evenly in the pan. That was my first time knowing how to make Mung rice noodle and I can still remember that the fresh smell of it jumped out just in one second. After it was done, my grandma put it in the hot water and added ginger, scallion, garlic, peper, chilli oil and meat sauce. She smiled at me: â€Å"babe, you gonna finish it! † After eating it up, I understood why my grandma was so confident that I could finish it at the beginning. ThereisasweetstoryrelatedtoMungricenoodle. WhenIwasintheprimary school, my mother usually got up half an hour earlier than me to make Mung rice noodle as my breakfasts. She could always make new flavors to surprise me. I was extremely curious that why she could make so many flavors, and I asked her. She looked at me mysteriously: â€Å" if I make the same flavor all the way, you will be bored at breakfasts, that is not a good habit†. At that time, I did not think too much on her answers. But gradually, especially after studying abroad, I realize that the primary reason she made different flavors is that she loves me. Up to now, in my life, my mother is the only one who genuinely cares how is my breakfast. Eating istheeasiestwaytomakeussatisfiedandfoodistheeasiestthingwewill remember. They may be a certain birthday cake, the dishes we ate with our first love, or the party dinner in a special holiday. No matter what it is, the memory for that moment will exist in our whole life. When we are old, we may forget the flavor itself at all. However, we will remember the feeling of surprise, warm, satisfied, happy and even pain till the end. 2nd draft Food memoir: Mung rice noodle Ifyoucanchooseonlyonefoodasyourlife-longfood,whatisit? Forme,itis definitely the Mung rice noodle. IbelongtoTujia,oneoftheChineseminorities. Mungricenoodlehasbeen produced by Tujia people and most of us are used to make it our breakfasts. Simply, from the name, it comes from the marriage of mung and rice. However, Tujia people usually add soybeans into the mixture of mung and rice. Mostly, we buy original Mung rice noodle and add flavors as we like at home. To be honest, I have never made it by myself, instead, I saw my grandmother made it when I was in the primary school. Firstly, she soaked the soybean, mung and rice in the water one day before using them. After one day, she grinded all ingredients into slurry by the millstone and mixed them with the potato starch. Then, she brushed little colza oil, similar to the corn oil, in the iron pan and circled the slurry evenly in the pan. Imagine what! Just in one second, the fresh smell of caramelized starch jumped out. After taking a breath, I touched the beans aroma in the air. Grandma was excited: â€Å"Come on, Joey, look at the grey-green circle lines here, are they like tree’s growth rings. † Yes, it really was! That was my first time knowing how to make fresh Mung rice noodle. After it was done, grandma put it in the hot water and added sliced ginger, scallion, garlic powder, white pepper, chilli oil and meat sauce. She smiled at me: â€Å"girl, you gonna finish it! † After eating it up, I understood why my grandma was so confident that I could finish it at the beginning. Frankly, I cannot describe the flavor correctly now. However, one thing I am sure about is that, when eating it, I felt nothing else matters. Similartomanyyoungsters,Iliketogotobarsandenjoyhavingfunwithmy friends in the night. However, no matter how late I sleep, I will get up the next day to eat the breakfast. This habit is related to the Mung rice noodle. When I was in the primary school, my mother usually got up half an hour earlier than me to cook Mung rice noodle as my breakfasts. She could always create new flavors to surprise me. Gradually, the new flavor of the Mung rice noodle became my impetus to get up. Even more, I deem a tasty breakfast as the beginning of a great day. Once, I was extremely curious that why mom could create so many flavors, and I asked her. She looked at me mysteriously: â€Å" if I make the same flavor all the way, you will be bored at breakfasts, that is not a good habit†. At that time, I did not think too much on her answers. But gradually, I have realized that the real reason she made variable flavors is that she loves me. After studying abroad, the most frequent questions from my mom is: what is your breakfast. Up to now, in my life, my mom is the only one who genuinely cares how is my breakfast. For all of us, there are some foods in our deep memories. These foods are unique and unforgettable because they are not only what we ate but also what we experienced. Eating is the easiest way to make us satisfied and food is the easiest thing we will remember. They may be a certain birthday cake, the dishes we ate with our first love, and the party dinner in a special holiday. When we are old, we may forget the flavor itself at all. However, we will keep in mind the feeling of surprise, warmth, satisfaction, happiness and even pain related to these foods because they are part of our lives.

The Great Gatsby - Eden Imagery :: essays research papers

In the Great Gatsby, each character is longing for one particular paradise. Only one character actually reaches utopia, and the arrival is a mixed blessing at best. The concept of paradise in The Great Gatsby is a shifting, fleeting illusion of happiness, joy, love, and perfection, a mirage that leads each character to reach deeper, look harder, strive farther. There is Myrtle Wilson’s gaudy, flashy hotel paradise in which she can pretend that she is glamorous, elite, wanted and loved. She clings fiercely enough to this ragged dream to brave the righteous anger of Tom Buchanan by voicing her jealous terror that he will return to his wife. There is a desperation to her full, spirited style of living, she wants so much to escape the grey, dead land of the Valley of Ashes that she colours her life with any brightness she can find, be it broken glass or diamonds. Nick describes land she finds herself in as a wasteland, a desert, saying "this is the Valley of Ashes -- a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens, where ashes take the forms of houses and chimneys and rising smoke and finally, with a transcendent effort, of men who move dimly and already crumbling through the powdery air" (page 29). It is from this that Myrtle is trying to escape, this life-in-death valley that characterises the underbelly of New York's glitter and lights and finery, and this that she is dragged back to by the dawning jealous rage of a normally unassuming husband. To run away from the grey and the death, the colourful, brimming woman runs out, arms outstretched, to the car she thinks belongs to the man who promised to take her away from the Valley. But -- she began in shadows and in shadows she dies, "her life violently extinguished, knelt in the road and mingled her thick, dark blood with the dust" (page 144). There is an "ashes to ashes dust to dust" element to every action in the novel, and Myrtle is no exception. We as readers focus more on Daisy and Tom, Gatsby and Nick; Myrtle’s fall is telling the same story as Gatsby’s, as Daisy’s. In the end, her life is worth no more and no less than the great millionaire in his mansion on West Egg. Daisy and Tom are bereft of these dreams.

Chinese Philosophy and Poetry Essay

Chinese Philosophy and Poetry One of the most prevalent beliefs of the Chinese philosophies is that men are born good. People are naturally good unless they fail to develop their feelings and senses. Confucianism teaches that a lack of knowledge can be the cause to evil. In Poem 238, a woman named Chiang Yuan gave birth to the human race by sacrificing and praying to God. She bore her child easily because she sought after blessings from God. Confucianism teaches that good things will come to those who are good and do good. A. N. Whitehead’s quotation of a Cambridge vicar says, â€Å"For well-conducted people, life presents no problems. † The mother in the poem seemed to be well-conducted and therefore she was blessed with a painless, easy childbirth. It says that God gave her ease and blessed her because he was pleased with the sacrifice and prayer. The poem paints a picture of how even the animals protected the baby. This might be because of their view of being born flawless and without evil. This baby was protected by the animals because there was no evil in him. Hou Chi, the baby boy, grew up to be a wise man and continued to be blessed and prospered through his crops and farming. He would be considered to be the â€Å"superior man† because of his moral wisdom and his ability to tell right from wrong. Because he lived by his mother’s example and gave sacrifices to God, good things came to him. The power of moral example is strongly shown here. His mother first taught him the importance of sacrifice and prayer and through that, he learned to do the same and show respect and fear God. Another philosophy is the importance of filial piety and reverence. Parents are revered because they give life to their children and sacrifice much for them. The child brought honor to his mother by keeping her religious traditions. God was pleased by his actions and blessed him his entire life. This is a very ideal form of what a man can be like, but it is very unrealistic. If man were actually born good, then evil would not have such a major influence and affect everyday lives.

4 Special Techniques of Technical Writing Essay

The four special techniques are DEFINITION, DESCRIPTION OF MECHANISM, DESCRIPTION OF A PROCESS, and CLASSIFICATION. These techniques are not types of reports and it is important to remember that these techniques usually appear in a single report. It would be exceptional to find an entire report, even a short one, only one of these techniques. For example, two containing or more techniques might be closely interwoven as a writer described the design, construction, and operation of a mechanism. The intermingling of these techniques, however, does not alter the basic principles of their use. These techniques can be studied most effectively by taking one technique at a time. 1. Definition In technology, words have precise, specific meanings; therefore there is a need for defining a technical term clearly. The extent to which a term should be defined or the length of a definition depends on the writer’s purpose and the knowledge level of the reader. Before going to the problem of â€Å"how to define†, it is better to â€Å"think about what should be defined first.† It is not possible of course, to set up an absolute list of terms and ideas that would require definition, not even for a specific body of readers, but it is possible and desirable to clarify the point of view from which the problem of definition should be attacked. 2. Description of a Mechanism A mechanism is generally defined as any object or system that has a working part or parts. Most often the term suggests tools, instruments, and machines. But other examples of mechanisms could be the human body and systems like the universe or a city, which is composed of parts that work together like parts of a machine. A technical man constantly works with mechanisms and always needs to understand them; what they do, what they look like, what parts they have, and how these parts work together. There are three fundamental divisions of the description and these are the  introduction, the part-by-part description, and the conclusion. 3. Description of a Process A process is a series of actions, and fundamentally the description of a process is the description of action. The action may be either one of two types. One type is that in which attention is focused on the performance of a human being, or possibly a group of human beings. A simple example is filing a work piece by hand; in a description of this process, emphasis would fall naturally upon the human skills required. The other type involves action in which a human operator either is not directly concerned at all, or inconspicuous. An instance is the functioning of a contactor. 4. Classification Classification is the orderly, systematic arrangement of related things in accordance with a governing principle or basis. The classifier notes the structural and functional relationships among things that constitute a class. In recording this relationships, the classifier employs certain conventional terms. Acquaintance with these convenient terms will make the rest easy to follow. Differentiate Mechanism is generally defined as any object or system that has a working part or parts while the Process is a series of actions and fundamentally is the description of action. Mechanism also has three fundamental divisions of description namely the introduction, the part-by-part description, and the conclusion. Process in the other hand has two types of action. The first type is focused on the performance of the human being or possibly a group of human beings. The second type involves action in which a human operator either is not directly concerned at all, or inconspicuous. Example of Each Technique: Definition -An Electrician is a Technician -A technique is a systematic procedure used to accomplish a complex or scientific task. Description of Mechanism -The pendulum of the clock swings to the left. The pallet moves in the opposite direction to the right. The right leg of the pallet engage a tooth of the escape wheel. Description of a Process -A dropped of blood traced through the entire body takes the following course: the blood with oxygen from the lungs goes through the pulmonary veins to the left auricle, to the left ventricle, and then to the aorta or great artery. This artery and its branches carry the blood to all parts of the body. Classifications -According to fuel consumption, cars can be categorized into two types, hybrid cars and regular cars.

Meaning of the French Preposiiton A Coté De

Meaning of the French Preposiiton A Cotà © De Cà ´tà © de means next to, nearby and is very used in French - but often avoided by French students. Here are my explanations with examples. Cà ´tà © De Next To I know this preposition looks weird. But we use it a lot in French, and therefore you should get accustomed to hearing it and understanding it fast, and also try to use it yourself. Here are some examples. Jhabite cà ´tà © de là ©cole.I live near the school. Il travaille cà ´tà © de chez moi.He works next to my house. Note that cà ´tà © de is often used with another weird preposition: chez (at someones home). Cà ´tà © Nearby Je reste cà ´tà ©Ill stay nearby Here, the de place is not said, but understood. The sentence could be je rest cà ´tà © de toi, dici - next to you, next to here so it means nearby. Un Cà ´tà © Something on the Side, Something Extra cà ´tà © can also be a noun: un cà ´tà © or des cà ´tà ©s but its not very common in French.   Ce travail des cà ´tà ©s trà ¨s agrà ©ables.This work has other benefits that are very nice. Un Cà ´tà © A  Side The noun un cà ´tà © is very common in French as well, and the preposition must come from it. It means a side. Cette maison a un cà ´tà © trà ¨s ensoleillà ©.This house as a very sunny side. Jaime son cà ´tà © amusant.I like her/his funny side (trait of character). Une Cà ´te A  Coast, a Rib... That is a totally different French word. Yes, an accent can change a lot in French. Une Cà ´te means a coast, a slope, a rib... Its also the name of wines produced in this region. La Cà ´te Sauvage en Bretagne est magnifique.The Wild Coast in Brittany is gorgeous. Il y a une grande cà ´te avant darriver chez lui (we would also say une pente)The is a big slope before getting to his house. Ce soir, on mange une cà ´te de boeuf.Tonight, were eating a prime rib. Jaime beaucoup le Cà ´te de Provence.I very much like the Coast of Provence wine. Une Cote A Quoted Value Quelle est la cote en bourse de cette action?What is the value in the stock market of this share? Expressions Using Cà ´tà © And of course, there are many expressions using these words: Être cà ´tà © de la plaque - to be way off-mark, to be cluelessAvoir la cote - to be very popularÊtre cà ´tecà ´te - to be side by side

10 Ideas to Rest Mentally After the Study

10 Ideas to Rest Mentally After the Study You’ve studied your backside off, you’re completely prepared to ace the test and now you need to relax. Your mind needs a chance to rest so you can confidently take your exam and move on with your life. In this article you’ll get 10 great ideas for unwinding and giving yourself a break. Enjoy! 1. Sleep for 24 Hours or Just Nap Okay, maybe sleeping for 24 hours isn’t plausible. The point is that sleep is incredibly beneficial in more ways than one. In fact, modern medical science still doesn’t know it all. Suffice it to say that for some, 8 hours of sleep is completely recharging. For others, power naps of 2 to 4 hours do the trick because it’s about quality. Get some rest. Let go and start dreaming. 2. Treat Yourself to Dinner a Movie If you want to go with friends or family, sure, the more the merrier. But if you’ve been extra studious, why not just treat yourself? There’s absolutely no shame in rewarding ourselves and lavishing ourselves with gifts for good behavior. IT’s only natural and really productive from a psychological perspective. Pick a light hearted movie, or a blockbuster, get in a great meal beforehand and then kick back. It’s all about you. 3. Treat Yourself to a Mani, a Pedi and a Massage Why not? Is there anything more relaxing? If you’ve got the bread, spoil yourself with a quality manicure, pedicure and soothing massage. You’ll probably fall asleep! Consider waxing while you’re at it. The cool part is that along with feeling rejuvenated, you’ll also feel more confident! 4. Go Workout for a Couple Hours Yeah. Hit the weights for a taxing circuit-based routine where you hit the whole body with high rep counts and moderate weight. Grab a magazine and hit the stair climber for a half hour at a challenging pace. Jog a few miles. Walk a few miles. Exercise really helps to clean up and focus the mind after it’s been inundated with tons of information. You focus on your body rather than your thoughts. Afterwards you can sleep easier as well. 5. Take a Yoga/Pilates Class These are incredibly popular for a reason. This goes for both men and women of all shapes, colors and sizes. They’re challenging, you get a great workout, you burn tons of calories, you feel relaxed, flexible, confident and revitalized. Plus the soothing music is really disarming as well. 6. Retreat into Nature for a Day One of the best places to unwind the mind is nature, away from the worries and troubles of the human world. You know? Get outside and out from behind the computer/TV/Smartphone/iPad screen! Nature has a way of quieting the mind and stilling scattered emotions. Take a hike. Go on a bike ride. Take a boat ride. Take a day road trip. Go on an easy drive. Something. 7. Do Something Creative Write a short kids story. Paint a picture. Practice origami. Practice a musical instrument. Write a poem or song. Draw a note in the sand at the beach. Create something! After a long session of crunching numbers or facts, exercise the creative part of your mind and see how beneficial that mental balance can be. 8. Watch Some Cable Remember cable? Almost no one watches it anymore in a traditional sense, but it still exists. If you’re not the type of person that almost goes postal whenever a commercial plays, cable TV is one of the easiest ways to â€Å"veg out.† Sitcoms can get you sunk into a couch quicker than bread attracts pigeons on the boardwalk! 9. Read Some Fiction/ A Magazine Grab a home cooking magazine and start reading. Grab a fitness magazine to read through on the treadmill. Dive into a good fiction book and enter into a world that’s completely separate from your studies or even college life in general. This way of disengaging the mind is going to rejuvenate you. And, you never know when what you might be reading could come in handy during a test, or perhaps for that mid-term paper. 10. Talk to People and Practice Listening Take the focus off of you and put it on other people. This isn’t a time to talk to people about their problems and weigh yourself down with drama. Instead, talk to people and while being a great listener steer the conversion in positive directions. Learning how to rest mentally after studying is a critically important skill throughout life, not just in college. Sometimes it takes discipline. Sometimes you have to be stern with yourself to let go and relax. How do you do disengage and let your mind take a breather?

Guanxi in Jeopardy Essay Example | Topics and Well Written Essays - 500 words

Guanxi in Jeopardy - Essay Example When other countries decide to conduct business and partake on the growth and stability of another for economic reasons, the intruder has to understand the diverse culture that govern ones actions. Critics have widely maintained "that multinational corporations are agents of destruction". Their entry into the realm of another is therefore treated with apprehension. Joint venture agreements are major trends of globalization seeking market opportunities that go beyond their own national boundaries. Certain criteria should be studied and observed in the selection of a Joint Venture Partner specifically where diverse cultures are existent. Pritchard in his report specified "Asset Specificity" of a potential partner's resources are distinguished according to its market availability and potential financial results. A potential partner's technical skill and managerial flexibility can provide ability and plans for risk management. The recent political and economic events should also be among the considerations a JV requires. A multi-national company cannot allow disruptions to the negotiations that political upheavals could result to. A partner's economic viability and past dealings with other companies should also be considered as a reference for acceptable behavior especially where legal contracts are concerned to sea; the agreements and negotiation s.

-No Topic- Essay Example | Topics and Well Written Essays - 2000 words

-No Topic- - Essay Example Warren et al 2012 say that professionals in this field; accountants must be competent enough to deal with accounting information in relation to potential users. Essentially, it is argued that accounting information should be relied upon the titles of the potential users. Thus accountants must be extremely clear on whom and what purpose accounting information is been given to. Significantly, several groups of people may require such information for both their interest and that of a given organisation. Some of the potential users include; customers, government, managers, suppliers competitors among others (Martin 2009; McLaney and Atrill 2010). According to Gelinas et al 2012, accounting information might not be able to give solid decisions or definite answer to potential users as it is a field that continuous grows in relation to various advancements. None the less, this kind of information is crucial in ensuring that uncertainty is reduced in businesses with reference to their assumed financial position and the overall performance (Bisen 2009). As such, accounting information has three major roles in businesses; rewarding and or payment of employees, repayment of loans, and the reimbursement of money to business owners. Conversely, there are alternative sources of information which might be derived from published articles such as newspapers and magazines which at times is not accurate thus giving conflicting statement on financial matters of given businesses (Peng 2011). According to numerous research that have been analyzed by financial scholars, it is evident that accounting information ranges among the few relied on sources of financial wellbeing and related information on businesses as opposed to other sources. Duening and Click (2004) articulate that most major companies have relied on accounting information in ensuring that checks and balances in their financial

Siberian Village Land and Life in the Sakha Republic Essay

Siberian Village Land and Life in the Sakha Republic - Essay Example The Tsarist motivation in colonizing Siberia resulted from a desire to acquire more resources. The colonization of the Yakutia by Soviet Union began as a result of building a fortress in the present day Yakutsk city, and provided shelter to Russian military, merchants, government officials and exiles. The Soviet Union government then engaged in collecting yasak, also known as fur tax, which the local community paid in a similar manner to other communities residing in Siberian regions. The policies adopted by the Soviet Union government resulted in establishing Yakutian Province, and creation of an administrative unit constituting termed as okrugs. The okrugs were further subdivided into units known as uluses. Further, the tax system implemented in the region targeted the patrilineal clan, which existed as a simple unit in terms of social organization2 . The Soviet Union government further formed administrative units within the clans to establish a bureaucratic system necessary for st ate administration. During this era, administrative posts within the Yakut society acted as vital posts for colonial positions established for the Siberian natives. However, this period resulted in the Yakut population settling, in the rural areas rather than, the colonial centres established by, the Soviet Union government. The community’s traditional settlement involved one or three dwellings that consisted of approximately twenty people. Their subsistence economy entailed breeding horses and cattle, considered vital in the winter and summer settlements3. The government established an administrative system within the community, and introduced toyons, to head these administrative clans. However, the toyons adopted a militant aristocracy by amassing power in the area of politics and economy. The introduction of toyons resulted in each district accommodating approximately seven percent of toyons within the population. They grabbed more land within the districts and owned more domestic animals at the expense of the population in their administrative posts. In addition, the toyon clans acquired more influence after their registration by the colonial administration, as administrative units. Because of the Soviet Union’s reorganization, the patrilineal clans embraced by the Yakut became unfunctionally4. During the period of Russian Revolution, the Yakuts were already engaged in a push for autonomy. In that period, Yakutia dominance revolves around the Shakha. On the other hand, the Soviet Union comprised approximately ten percent of the population. The elite among the sakha were relatively knowledgeable in relation to the political sphere, as a result of the existence of intelligent exiles from Russia. In the process of clamouring for autonomy, Yakut got embroiled in the Russian Civil war. As a result, a conflict emerged between two divergent groups where, one group advocated for uniting with Far East Siberia, to establish a Republic under the protect ion of the Japanese. Conversely, the opposing group, formed alliances to assist in the cause of fighting against communism. The end of the struggle resulted in the establishment of an autonomous Yakut, under Moscow control5. The Soviet Union relied on the illusionary established autonomous Yakut for resources ideal in enhancing industrial growth in Russia.

HR Problem In Cognizant Technology Solutions

HR Problem In Cognizant Technology Solutions Introduction This essay describes the recent HR problem faced by Cognizant Technology Solutions, Hyderabad, India one of the fastest growing IT Service Providing Companies a subsidiary of Cognizant Head Quarters, New Jersey as heard from one of the associates within the company. The Organization faced the problem of retaining their experienced associates during the economic down-turn period or so called Recession period when the other competing companies fired many of their employees who have worked for more than half-a decade because of posing financial problems on the company in regard to wages and maintenance during that period. Started with around 264 associates to 10,000+ members (till date), they have contributed a lot to the Organizations notable growth over a short period of 8 years at Hyderabad Off-shore Development Centre. [By Geeta Ramachandran, Sr. Executive HR, Global Workforce Management (GWFM), CTS(H), Feb, 2006-(till date).] Key Words: Associates, Off-shore Development Centre, Business Continuity Plan, Work Force Management, Incentive Approach, Two-in-a-Box Module. Background Cognizant Technology Solutions, one of the leading Multi-National Companies started its Off-shore Development Centre (ODC) at Hyderabad, India in 2002 as a part of Global Expansion. It serves more than 500 clients belonging to various fields such as Banking Financial Services, Health Care Insurance, Communications, Consumer Goods, Energy Utilities, Information, Media Entertainment, Life Sciences, Manufacturing, Retail, Technology, Transportation Logistics, and Travel Hospitality. The Company has recorded its highest growth in the 4th quarter of 2010. And announced 200% hike for their top performers during this quarter recovering from the recession blows. They have crossed the 10M strength in the same quarter globally. [http://www.cognizant.com/aboutus/in news] Interventions Recession is more often can be termed as one of the phases for readjustment in disequilibrium of capital management. Whenever a resource from an organization is released from the declining activities, they will be immediately shifting to the expanding industries. Recession or recovery is the first phase of readjustment process in this world of non-homogenous capital and rigidities in adjustment processes begins with the realization of errors committed under the illusions projected by easy credit. Downturn period in the global markets is considered as bad by concerning the nominative judgments about the different phases of the cycle. [Capital in Disequilibrium: An Austrian Approach to Recession and Recovery by Noah Yetter ([emailprotected]) and John P. Cochran ([emailprotected]).] Multi-national companies are focused on getting the experienced staff which would allow them to have the feasibility of not spending additional investments on any other different training programs. Small scale organizations are more focused on fresher as they cannot bear huge pay to the experienced hires. By providing the well established environment to the employees so that the employees can work freely and can apply all thought process into reality. Because of this, there is a diversion among the managers whom to consider with high priority when financial matters are involved with the resource management techniques. [Resourcing in Business Logistics: The Art of Systematic Combining, by M. Jahre, L.E. Gadde H. Hà ¥kansson, D. Harrison, G. Persson, and G. Liber, Torkel Strà ¶msten, Stockholm School of Economics, Stockholm, Sweden, Book Review, Page No. 411-414.] As there are financial prospects involved, it is always better to recruit fresh graduates and train them based on the requirements of business with the usage of proper forecasting techniques. If the resources belonging to an organization are homogenous in all aspects and all prices, wages, and interest rates are perfectly flexible in according to the organizational policies, then the recession or recovery process would be a single process which would be quick and practically painless. An experienced employee wages equal the 3-4 fresh graduates wages whose cost to company would be low when compared to former. It is always preferable to have those young minds which are innovative and creative at times and works smart in reaching the timely goals rather than being laborious for completion of tasks. And if the Organization thinks that an experienced employee needs to be retained with the organization, firm should assign them the multiple tasks up to the possible extent but not overloadin g them. By making the experienced resources responsible in some managerial positions and offering them the provision of consistent support and means for supervision from the top-level management to guide the new candidates in achieving service and delivery goals much to the satisfaction and delight of the customers. [Marketing Management by Philip Kotler, Prentice Hall, 2002, Chapter-III, Winning Markets through Strategic Management Planning, 47-64.] In order to retain the experienced employees from the organization, one needs to build the strong belief about the future prospects of the employee ensuring about their role in the organization and more importantly job-safety. Cognizant has employed the same strategy during that turmoil and with the same strategy they achieved the tag of fastest growing IT Services Provider around the globe. Cognizant trained the people irrespective of experienced or a fresh candidate in the sector during the period to grab the opportunities in future. By making sure that the employees would fit into the requirements accordingly, and providing them the different options like self-learning, e-learning courses to learn and understand the new technologies rather than sticking to the existing technology which they have already learnt during their graduation and the same has applied over the years for the routine deliverables thus not allowing themselves to reach the further levels in contributing to the success of the organization. [Leadership in the era of Economic Un-Certainty by Charan. R, McGrawhill, 2009.] Training and allowing them to understand, implement the new technologies might take some time initially but it makes the employee well-versed with the same. With the same strategy we can build the confidence in the people by spending whole-sum amount for training purpose as it helps in retaining the confidence of the employee on the management. After facing the initial phase of economic un-certainty, every Organization concentrated on cost-cuttings thus enabling the clients to trust the management with respect to the ROI and value of investments. This would reduce the revenue and profits to the company during that period and on a long-term basis, this result in maintaining the healthy relationship with the clients. [Applying the Theory of Planned Behavior to Explain Marketing Managers Perspectives on Sustainable Marketing by Ahmed Shahriar Ferdous.] Reallocation of the resources is another crucial factor which would create some distance between the employees and their families. Reallocation need to be carried out depending on the requirement and feasibility of the company. Depending on the designation, work-experience of a particular employee, he/she would be given the priority to serve the organization according not affecting the business continuity plan and meeting the deliverables in time. Regular Audits will be held at those which were shown to the clients at the start-up. Meeting the expectations of the customer in time is a technique which is possible only through dedicated resources for the organization. With the same approach, organizations build the reputation among the clients. [The influence of distance factors on New Zealand expatriates cross-cultural adjustment by Emma M. Jenkins; Audra I. Mockaitis, School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand] Resource Management within the organization should be considered as a high-priority issue which requires proper attention. Resource Planning and Resource Management according to the business needs to be scheduled. As Cognizant applies Two-In-A-Box Module, On-site/Offshore Delivery module, they tend to have more resource strength at off-shore than on-site as the CTC would be increasing if the on-boarded people are in large number. They do follow a policy of 1:3 ratios Onsite Offshore resource strength because of which Cognizant resources would like to stay with the organization rather than opting for other organizations. And another way to look at it, the company offers huge incentives and various other activities alongside the regular work. Cognizant recruited graduates during recession period from universities who will be completing their graduation in another 6-8 months of time and gear up to face the global environment instead of firing the experienced hires. Meanwhile the organi zation can avail the time to plan accordingly and train them the different technologies to meet the expectations from the customers and serve them with high efficiency. [By Rohit Eustachius, Executive HR, Campus Talent Manager, CTS(H), Aug, 2006-(tilldate).] Based on the above interventions for the problem, we can state that a mixture of fresh and experienced people is required in every industry and the same applies universally. With the help of experienced bunch, fresh employees into the company will learn key points and apply the same when it demands. Reduce the no. of experienced employees gradually and at the same time hire the fresh graduates to compensate work load and financial issues can be settled with less pay details. [HR and IT Capabilities and Complementarities in Knowledge-Intensive Services by Naresh Khatri*, Alok Baveja, Narendra M. Agrawal and Gordon D. Brown] Conclusion Thus we can derive that problems relating to human resource management involves so many factors and all those factors should be considered when a problem needs a necessary action to be implemented to resolve the problem. Human Resource Management involves with financial issues which plays key role in organizational structure and helps in progress of the organization. This also reveal us how to invest in those crucial times of the market forecasting the future prospects and demands in mind. Resource planning, resource management are two important areas which would contribute to organizations success in the long-run prospects. In the resource planning or resource management, monetary expansion puts inflationary pressure on prices, as more demand tries to be financed by the same pool of real resources, but this pressure isnt always felt by all prices. Fantastic returns on equity investments is possible, particularly compared to the low returns generally available under depressed interes t rates, which may draw excess monetary demand into the stock market, pushing prices go up further. If the inflationary pressure of the original monetary expansion resulted in a general rise in prices, the stock slump should be relatively mild, simply reflecting the markets realization that firms were over-valued. But if the economy also experienced asset price inflation with little or no commodity price inflation, the stock correction ought to be quite severe, as the prices of stocks fall to reflect not only more realistic valuations of firms but also drastically lower demand for stocks. Supra-normal demand for equity investments was propped up by easy credit and spurred on by its effects, now demand has declined by that excess amount plus a panic discount, as investors who would otherwise have kept their money in stocks pull it out due to an increased in perceived risk. Once the period of heightened risk accompanying mass liquidation passes, investors will begin to see that stocks are now undervalued, and buy in again. This post-panic resurgence of equity investment will be a signal that the readjustment process is essentially complete, and normal economic growth is resuming. Tax cuts are helpful to the extent that they stimulate savings investment and reduce the role of government in the economy, but implementing them as a means to stimulate consumption is a wrongheaded approach. Thus with the different approaches human resource management is a tough task as it involves multiple issues related enterprise resource planning, resource management, supply chain management etc. The research about the problem resulted in the following approaches to deal with the employees. Allowing the experienced employees to learn the new technologies by means of e-learning rather than attending the in-house training sessions separately thus reducing the cost to the company when the training programs are taken into consideration. Recruiting the fresher from the universities and train them in different technologies accordingly in place of the experienced resources when the cost to company matters as the fresher would be paid less wages compared to the experienced by forecasting the future demand much in advance. Reducing the cost to company by maintaining or retaining the productive resources who have contributed lot to the organizations growth ensuring the customer satisfaction to the most possible extent. Allocating senior resources to managerial positions to serve the newly hired resources to know in and out about the organization in detail and to gain expertise on the technologies they would apply.

Banquos Virtue in Shakespeares Macbeth :: Free Essay Writer

Banquo's Virtue in Macbeth      Ã‚   The Bard of Avon creates some truly mean and ugly characters in the persons of the Macbeths, but he creates a counterpart to them in the character of Banquo. This military man will be the subject of this essay.    In Everybody's Shakespeare: Reflections Chiefly on the Tragedies, Maynard Mack explains how the Bard upgraded the Holinshed version of Banquo:    His [King James] family, the Stuarts, claimed descent from Banquo, and it is perhaps on this account that Shakespeare departs from Holinshed, in whose narrative Banquo is Macbeth's accomplice in the assassination of Duncan, to insist on his "royalty of nature" and the "dauntless temper of his mind" (3.1.50). Many critics see a notable compliment to James in the dumb show of kings descending from Banquo ("What, will the line stretch out to th' crack of doom?" (186)    Blanche Coles states in Shakespeare's Four Giants that Banquo is "a man to be feared" by Macbeth:    Besides Lady Macbeth, the one who knows how much Macbeth is acting is Banquo. In the scene where Banquo is starting for his afternoon ride, the conversation between the new King and his "chief guest" is artificial on both sides. In pretending that he is about to seek advice from Banquo, Macbeth [. . .] is relying on the security of his office to prevent a contradiction from Banquo. A few lines farther on he says that his fears in Banquo sink deep. In the long soliloquy, beginning "To be thus is nothing," he reflects that Banquo would dare a great deal, and yet his daring is accompanied by a certain wisdom that would guide him to act safely. So he is a man to be feared. (56-57)    Clark and Wright in their Introduction to The Complete Works of William Shakespeare comment that Banquo is a force of good in the play, set in opposition to Macbeth:    Banquo, the loyal soldier, praying for restraint against evil thoughts which enter his mind as they had entered Macbeth's, but which work no evil there, is set over against Macbeth, as virtue is set over against disloyalty.   (792)    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye explains the rationale behind Banquo's ghost in this play:    Except for the episode of Hercules leaving Antony, where mysterious music is heard again, there is nothing really supernatural in Shakespeare's tragedies that is not connected with the murder of the order-figures. Banquo's Virtue in Shakespeare's Macbeth :: Free Essay Writer Banquo's Virtue in Macbeth      Ã‚   The Bard of Avon creates some truly mean and ugly characters in the persons of the Macbeths, but he creates a counterpart to them in the character of Banquo. This military man will be the subject of this essay.    In Everybody's Shakespeare: Reflections Chiefly on the Tragedies, Maynard Mack explains how the Bard upgraded the Holinshed version of Banquo:    His [King James] family, the Stuarts, claimed descent from Banquo, and it is perhaps on this account that Shakespeare departs from Holinshed, in whose narrative Banquo is Macbeth's accomplice in the assassination of Duncan, to insist on his "royalty of nature" and the "dauntless temper of his mind" (3.1.50). Many critics see a notable compliment to James in the dumb show of kings descending from Banquo ("What, will the line stretch out to th' crack of doom?" (186)    Blanche Coles states in Shakespeare's Four Giants that Banquo is "a man to be feared" by Macbeth:    Besides Lady Macbeth, the one who knows how much Macbeth is acting is Banquo. In the scene where Banquo is starting for his afternoon ride, the conversation between the new King and his "chief guest" is artificial on both sides. In pretending that he is about to seek advice from Banquo, Macbeth [. . .] is relying on the security of his office to prevent a contradiction from Banquo. A few lines farther on he says that his fears in Banquo sink deep. In the long soliloquy, beginning "To be thus is nothing," he reflects that Banquo would dare a great deal, and yet his daring is accompanied by a certain wisdom that would guide him to act safely. So he is a man to be feared. (56-57)    Clark and Wright in their Introduction to The Complete Works of William Shakespeare comment that Banquo is a force of good in the play, set in opposition to Macbeth:    Banquo, the loyal soldier, praying for restraint against evil thoughts which enter his mind as they had entered Macbeth's, but which work no evil there, is set over against Macbeth, as virtue is set over against disloyalty.   (792)    In Fools of Time: Studies in Shakespearean Tragedy, Northrop Frye explains the rationale behind Banquo's ghost in this play:    Except for the episode of Hercules leaving Antony, where mysterious music is heard again, there is nothing really supernatural in Shakespeare's tragedies that is not connected with the murder of the order-figures.

Quest motif in John Cheever’s short story ‘The Swimmer’ Essay

The destination of any journey is a profound realization of some kind – literally, the realization of one’s goal, metaphorically often a consciousness of one’s reality. For an individual on a mission, a quest – the arrival at the truth is the final destination. The motif of quest has been used diversely in literature from the search for the Holy Grail to the legend of the Golden Fleece. John Cheever uses the quest motif in his short story ‘The Swimmer’ to present the unusual travails of his narcissistic hero, Neddy through the different pools of society till he arrives at the emptiness of his own life, the shut-down panels of his home. The transition from the fall to experience is paralleled through the quest motif. At the beginning of the short story, Neddy is the apparently youthful, imaginative quester setting forth on his own adventure to swim the county, across a stretch of private and public pools to reach his home â€Å"in Bullet Park, eight miles to the south, where his four beautiful daughters would have had their lunch and might be playing tennis. † (Cheever, The Swimmer) As the quest continues, there are inevitable signs of passing time (not paralleled by the physical time of Neddy’s eight-miles’ swimming journey), subtle indications of the fraying of the self-deception Neddy indulges in, the slow unmasking of the unpleasant truths of his life and the final epiphanic climax at the sight of his empty locked house in the enfolding darkness of the wintry evening. Cheever ironically stands the traditional quest on its head. The legendary hero leaves his home and hearth, setting forth on a road of trials, overcoming hurdles, and finally achieves success in the form of a treasure. As defined by Neela Mookerjee in her essay, The Long Winding Road, the hero begins his quest and starts to encounter difficulties that lie along the way. One such meeting is with the Other. The Other, often described as the hero’s alter-ego or the hero’s dark side, reflects the personality traits which the hero does not want to acknowledge as being present in himself. Because he finds this figure so repugnant, the hero often tries to deny any commonality between himself and the Other. Neddy Merrill, â€Å"the legendary figure† (Cheever, The Swimmer) is the wealthy elite socialite who starts the sunny day â€Å"breathing deeply, stertorously as if he could gulp into his lungs the components of that moment, the heat of the sun, the intenseness of his pleasure. †(Cheever, The Swimmer) In his own mind, he prints his own trail of pools, the swimmer in his own world till the self-pretense is stripped away from the eyes of the protagonist as well as the readers ‘swimming’ along with the narrative as he confronts his Other reality. Often described as an â€Å"anglophile† , John Cheever depicts the social milieu of Merrill in its suburbanite languid pace – the Grahams, the Hammers, the Lears, the Howlands, and the Crosscups, then the Bunkers, the Levys, the Welchers, and the public pool in Lancaster. Then there were the Hallorans, the Sachses, the Biswangers, Shirley Adams, the Gilmartins, and the Clydes. Neddy is portrayed as the pilgrim seeking an unexplored route to the known end with the belief that â€Å"friends would line the banks of the Lucinda River. †(Cheever) The upper class suburbanite society depicted is a world of self-indulgence – a world where one could lounge about in naked pleasure, an everlasting party with the same faces, rounds of drinks and ensuing hangovers, and even the same serving bartenders. From the surfeit of drinks/hangovers in the opening paragraph to the Communist label as a marker of reformist zeal, even the contrast between the private haven of one’s own pool vis-a-vis the disgusting commonness of the public pool – Merrill’s class is painted visually for the reader. The social behavior towards Neddy subtly changes from the courteous welcome of Mrs. Grahams to the patronizing sympathy of Mrs. Halloran, to the rude reaction of the Biswangers at his intrusive presence in their noisy party. Neddy tries to integrates himself into the texture of the social class he once belonged to, but as the text develops, he is portrayed as an invasive element, an opportunist for free drinks and begging loans. The color of the quest thickens, darkens as the slow realization of the erstwhile insider being the unwelcome outsider hits home.

Chemunity.Com Case Study Analysis

Take Home Exam Questions Question 1 When ChemUnity. com began, Herman Rijks was a 37 year old, Masters of Science graduate from the Technological University of Delft, Netherlands. He was born in South Yemen and grew up in Africa. Rijks had experience in green-field chemical distribution start-ups, and general management experience in various chemical companies. He worked for HCI, a chemical company for three years, and prior to ChemUnity. com, he was part of the HCI corporate e-commerce task force. Mark-Jan Terwindt was a 34 year old graduate from Nijenrode Business School in Netherlands.He worked for eight years in the chemical distributions in countries such as: Ecuador, El Salvador, and Venezuela. Later, he went to the Czech Republic to manage HCI Operations, and before ChemUnity, he was in South Africa managing the integration of an acquired company. Both the founders spoke Dutch, English, Spanish, and a working knowledge of German, and additionally, Herman spoke French. Also, th e founders shared similar interests, like sports and traveling (flying), and both have wives and children. The founders have a good amount of experience in business, e-commerce and the general industry to succeed.They both have several years tenure in companies related to the industry. Also, they are highly educated in areas that are important to the company (for example, Business and Science). The linguistic abilities of the founders allow them to understand and communicate with partners and customers in Western Europe, improving communication channels and service quality. The shared interests they have could mean that they understand each other more, have a good friendship, and allow them to work together on the company more frequently than just regular founders.Alternatively, this could mean that they will reinforce each other’s ideas without truly considering all the factors involved. Question 2 The product that ChemUnity provides fits extremely well with an online exchan ge because it’s a commodity. Meaning that all variables (grade, concentration & packaging) can be standardized and price is the determinate factor. The system used protects the buyers and sellers, and creates a serious and profitable environment for all, and makes buying and selling easy.A buyer’s order has a preferred and highest acceptable price, and only the preferred price is transferred to the suppliers. Potential suppliers within the right geographical region are forwarded the message via email and SMS. The supplier has 25 hours to respond with a bid, and this only happens once to avoid price erosion of auction-like bids. ChemUnity compares the bid, informs the buyer and supplier who got the deal, and they take care of the transaction. Additionally, no parties can withdraw from the deal, and inquiries are very serious.The simplicity in the variables makes commodities easy to trade in an online exchange and the business model developed by ChemUnity creates a profi table, safe, and easy buying & selling environment. The characteristics of the products fit, and can be successfully sold online in an online exchange. Question 3 Steps (1) through (5) explain the trading process at ChemUnity and are listed below. (1) An inquiry is posted from a buyer on the ChemUnity website that includes the name, grade, concentration, and packing of the commodity based on a predetermined list, delivery date, geographical region of the buyer, and a price indication. price indication includes preferred and highest acceptable price, and the preferred is given transferred to suppliers) (2) Potential suppliers, determined by information given by companies, are forwarded the inquiry. (Both supplier and buyer can exclude parties or regions outside of their scope to trade. ) (3) Once an email or SMS message is received by the supplier they have 25 hours to respond with its bid. (Which only can be made once to prevent price erosion) (4) ChemUnity compares the bids, inform s the supplier who got the deal, and connects the buyer and seller where the transaction is managed between the two parties. transaction is binding and because of credit insurance, supplier payment is certain) (5) The supplier ships the product and the buyer receives it. The trading process is streamlined and simplified in a concise number of steps. This seems like a very efficient process that does not even revision and it serves its purpose. Question 4 Value Proposition for Both Buyers and Sellers * Time efficiency in buying & selling products. * Access to good buyer & seller track records. * Emotion free deals with no room for confusion. * Multiple ways to access: internet or WAP phone capability. Clear legal framework adds simplicity. * No time zones. * Future linkage to your order entry. * Credit insurance. * More efficient supply chain. * Optional usage and ability to react whenever needed. * Higher margins as non-value added middlemen are eliminated. Value Proposition for Buy ers * No need to contact multiple sellers with each purchase of products. * Quick responses to requests. * Proactive & filtered information with no overload or irrelevant postings. * Post your preferred price. * Able to source from new companies more efficiently and at lower prices. Value Proposition for Sellers Receive only interesting requests from buyers that are profitable through filtering of information based on seller’s profile. * Possibility of serving smaller customers and reaching customers in new geographical markets. * Freedom in making bids. * Set your own prices. * Payment coverage and easy credit checks. * Ability to exclude regions or parties in a buyers list. * Ability to do normal business and travel as bids only needed to be checked once a day. * Eliminate regional boundaries and ability to reach the whole market. * Other sellers in market will not dump products. No Price erosion from auction like bids. There are several advantages for both parties at what would seem like little to no cost to either party. ChemUnity assists these companies in making transactions while they focus on their respective specializations. This allows for much more buying and selling efficiency. The value proposition is extremely strong. The value proposition seems great on paper, but in fact could be improved greatly. As the alternative ChemUnity. com Case (2002) suggests the chemicals market is large one and has a long inefficient supply chain.A consortium might not wipe out all the companies, and classifications and regulations in Europe is still far from consistent across all countries. A very large part of customers do not use a Complete Tender Management system, they use catalogues. A large addition to the value added for a supplier and buyer would be to have one of these systems implemented. Sourcing/access to the information will give value added and not just a yellow pages approach to the system. Question 5 There are several major threats to the Chem Unity Business model and four of them are summarized below.Potential price collusion between suppliers One threat to ChemUnity business model is the collusion of prices between suppliers. If they decided to set all the prices high it could affect the ability for the company to create value for the buyer. Also, even if these prices weren’t high, it would affect the ability for ChemUnity to negotiate prices. This threat is strong because it would eliminate the value added, but is very unlikely to happen as the suppliers want to compete naturally in sales and would require some type of elaborate conspiracy. Supplier and buyer post purchase relationshipAnother threat to the ChemUnity business model is if the buyers and sellers decide to keep makings transactions after the first sale without ChemUnity in the picture. This would probably increase seller margins and make products cheaper for the buyers. ChemUnity would not have control over the situation as much, due to the fact the y bring the buyer and seller together and let them take care of the transaction. Competing websites (Catalogue, Aggregator and Auction) Catalogue, aggregator, and auction site business models are in direct competition with the ChemUnity business model.They can take away market share because we all compete for the same customers. If users have no problem searching through the catalogues and finding the deal they want, there is no value added for the searching and time costs that ChemUnity offers. Aggregator business models can add huge amounts of leverage to the buyer as they are all working together to get the best prices. They go to the supplier, speak for the buyers and get the best deal. Auction sites can but a lot of pressure on suppliers and can support dumping practices and price erosion. It is very attractive to a buyer when he can get much lower prices as a result of these effects.Traditional Distributers These traditional distributers could be considered indirect competitor s as they do not compete online, but have a presence in the industry. They could have strong relationships with buyers especially in their local geographical areas. They could compete on convenience and logistics with the buyers, especially if it was a convenient automatic replenishment system, where the traditional distributers handled everything. This is based off of the idea that managing something might have more costs than it’s worth, especially if it’s in small quantities or cost values.Consortiums According to the alternate ChemUnity. com case study (2002), ChemUnity could encounter problems if a company’s grouped together to start their own market place. This is known as a consortium, and ChemUnity could â€Å"find it [hard] to get suppliers and buyers to go on-line, and this is a drawback compared with a consortium. † It further explains that if key suppliers were to launch a consortium it would crush the market place credibility of ChemUnity. Ov erall Threat Analysis There are several threats that the ChemUnity business model faces in this environment.Potential price collusion between suppliers eliminates the value added by the company and supplier & buyer post purchase relationship prevents revenue from repeat purchases. Catalogue, Aggregator, and Auction sites – the direct competition for the company, threaten the business model as they compete for the same customers. Traditional distributers – our indirect competitors, still have a presence in the industry through customer relationships, convenience, and time saved. Consortiums are future competitors; they can crush the credibility of the company if created.ChemUnity can meet its threats as it a differentiated service than can add a lot of value, but if it cannot meet its threats it will have huge problems with market penetration. Question 6 Below you will find a Porter’s Five Forces analysis used to find the attractiveness of the industry. Bargainin g Power of Buyers (-) Bargaining power of buyers is very high, because buyers are not dependant on this way of purchasing a product. They can use multiple other channels to purchase it. There is a high availability of substitute services, so buyers have a lot of power in terms of options.Buyer switching costs are nothing compared to firm switching costs, buyers can choose to go anywhere and this service has a small amount of buyers (because of the large size of orders). In addition, there is high buyer price sensitivity and buyer information is extremely high. They can search a lot of places to find information on prices. Lastly, the products do not have uniqueness, they are simplistic in the amount of variables and standardized. Overall, bargaining power of buyers is high and I rated this as negative for the attractiveness of the industry.Bargaining Power of Suppliers (+) In general, there are there are several suppliers who offer similar products so there are a lot of alternatives for the firm to work with other suppliers who want the demand. There is also a high presence of substitute inputs for these chemicals as other manufactures can create identical chemical products. There is also a very weak distribution channel so the suppliers may rely some of the companies’ services. Overall, the bargaining power of suppliers is low and I rated this as positive for the attractiveness of the industry. Threat of New Entrants (-)A website with a similar business model could easily be implemented at a very low cost. Similar software that the company uses could easily be imitated because of the very simplified variables in commodity products and intuitive idea. Websites can be up in a matter of weeks or days, and overall it is very easy for new entrants to start a company. Alternatively, the exit barriers are very low as well, as a website can be shut down at any moment and the company holds no inventory or major facilities. Overall, the threat of new entrants is high and I rated this as negative for the attractiveness of the industry.Threat of Substitute Products or Services (-) The threat of substitute services is very high. Any company could come up with a similar idea and there are several substitute business models that threaten the market share. Catalogue, Aggregator, and Auction sites can easily be substitutes for the service. Traditional distributers can also easily service anyone in this market. In addition, key suppliers could create a consortium and take over instantly while killing the market credibility of this service. Overall, the threat of substitute services is high and I rated this as negative for the attractiveness of the industry.Intensity of Competitive Rivalry (-) Intensity of Competitive Rivalry is high in the industry, as the case noted – there were a lot of players in the market place that established operations and gathered customer base. These companies, along with us compete for the same customers. There a re several firms in the industry competing (high firm concentration ratio). Strong competition between online and offline service offerings mixed with difficulty in maintaining a sustainable competitive advantage leads to a high intensity of competitive rivalry.Overall, the intensity of competitive rivalry is high and I rated this as negative for the attractiveness of the industry. Overall the attractiveness of the industry as seen in the above Porters Five Forces analysis is one out of five which leads me to believe the industry isn’t very attractive. The bargaining power of buyers, threat of new entrants, threat of substitute products or services, and intensity of competitive rivalry were all negative in terms of attractiveness in our analysis. The buyers have power, entrants can easily get in, there are many substitutes, and it is very competitive.The only attractive part is that supplier power is not that high, even though they are still very important to the firm. Questi on 7(a) As indicated in the case, the major categories of ChemUnity’s costs were related to marketing, people, and IT. Also, in the beginning marketing was the biggest cost at 60%, leaving 30% to people, and 10% to IT. Later, the people costs were assumed to rise and the marketing costs were assumed to go down. I estimate this would leave us at 50% marketing, 40% people and 10% IT. It was noted in the case that there were two venture capital companies providing early financing in the amount of â‚ ¬1. million (27. 5% of the company). Using this number, marketing would cost â‚ ¬750,000, people would cost â‚ ¬600,000, and IT would cost â‚ ¬150,000. Question 7(b) As noted in the case, the average size of a deal was estimated to be â‚ ¬5,000 to â‚ ¬10,000. Using the 2% transaction fee, and the most conservative deal estimate, you get â‚ ¬100 per transaction (â‚ ¬5000 ? 2%). This would mean that you would require 1,500,000 transactions to break even with the early financing that was made. This could be attainable over time but is not likely to happen quickly, especially with the low amount of buyers the business serves.Question 7(c) Using the 3000 daily customers to the website from the case, the 1995 click through rate of 2. 1% , and a estimate of â‚ ¬0. 19 per click ( high pay-per click estimate is due to the fact that these customers are very focused), the website could generate â‚ ¬11. 9 daily (3000 ? 2. 1% ? â‚ ¬0. 19), and â‚ ¬359. 10 monthly. This is not a very significant amount of money. The pros of this kind of income is that it is basically free, as long as you have a website and takes not much management of the ads to generate the revenue.The cons are that there is a very small amount of money per click, and with only 3000 customers daily you are very limited to how much you can make. If you had for example a hundred thousand or so a day, this would be much better. Question 8 Short-Term Challenges The main short -term challenge was to test the concept with a couple of products to see if the company is on the right track. Successful implementation starts from marketing and the company needs to make sure suppliers are aware of the exchange and get product leaders. The belief at the time was that the buyers would come as soon as the sellers were onboard.Once buyers and sellers are established, the company needs to activate them to get the market liquidity up. Once the company is known for these products, they have succeeded in the first challenge. The second short-term challenge was a human resources issue; they needed people a chemical history background. These people would communicate with suppliers and buyers and should bring enthusiasm and belief in the business idea. The third short-term challenge was an IT issue – the technology needed to work flawlessly in its execution.The service is not perfect at the moment the company is working towards improving it. Long-Term Challenges The major long-term challenge was expansion of operations. By targeting a couple of strategic suppliers and many fragmented buyers in each product, they believed they could have a total of 200-500 suppliers, and up to 10,000 buyers. They believe they need to proceed with one product at a time, giving them the ability to test the concept and concentrate efforts on a focused segment. The real challenge was to pick the right products.They could also expand their service portfolio, by providing more financial services to gain revenue. They could also get involved with transportation, but would be a difficult avenue as they need to choose the right services, good partners and the proper expansion location. Cash flow has been an issue so the company needs to raise more financing. A second round of financing was timed for a couple months after launching the service. The company wants to raise another â‚ ¬5 – 10 million from banks, venture capital, and market players. Meeting Short-Te rm ChallengesThe company needs to begin testing the concept as soon as possible. Successful implementation begins with marketing efforts – the company needs to raise supplier awareness of the exchange and get product leaders onboard. The next issue is raising market liquidity, and it can be done by activating the sellers and buyers by contacting them. Once the company raises awareness about its products, they have succeeded in the first short-term challenge. The second short-term challenge can be solved by using a headhunter to find the best people the company can find.This would require some funding but will easily be worth the cost. These people would need to be educated on the concepts of the company and know how to communicate well with suppliers and buyers about the service, and have enthusiasm and a strong belief in the business. The final short-term challenge can be solved by rigorously testing and improving the technology to work flawlessly. Meeting Long-Term Challeng es The expansion of operations should be done by targeting more suppliers and buyers for more potential revenue.I believe these need to be higher than the estimates given in the case– 200 suppliers and maybe 5000 buyers is not adequate enough. It is possible they can try targeting an additional geographical location, perhaps in South/Central America or Africa where the founders worked. Either way, with the market they have now, they need to test a concept and concentrate efforts on a focused segment and pick the right products. One option for expansion was to provide financial services, or get involved with the transportation of the product.Personally, I am not a fan of this idea because they are losing focus on what they specialize in. But if they were to do these options, they would need to hire consultants and rework the business model entirely. Also, with transportation they need to choose the right type of services, good partners, and a good expansion location. Finally f or their cash flow problems, they will need to ensure they get that financing by fully disclosing information, addressing the problems they have, and working with venture capitalists to perhaps negotiate the share of the company for a given amount of funding.Question 9 As the alternate ChemUnity Case Study (2002) suggests, it’s easy to multiply figures and play around revenues and market volume on paper, but it does not address the habits of a given industry. Experience has shown that many internet service providers have failed due to the fact that many of them were not focused enough, spent too much money before making any, and didn’t bring enough value to its users. The main challenge lies in the art of change management.ChemUnity has this challenge for both buyers and seller, but it remains that these groups would benefit from a multitude of significant strategic advantages (if it had the ability to support change management processes) Also the case suggests that fo r the company to potentially succeed, the platform they develop must be flexible and characterized by short development cycles that will match the needs of the market and increase the functionality for its end users. They also need the right mix of employees with experience in the field and who are used to driving change along with a highly skilled sales team.If they had an online complete tender management system, they could save time and money and access more efficient markets. This is a great opportunity for the company to drive change in the company – along with a complete business process reengineering of their buying and selling process. If the company followed these steps, they would have potential success in the market. I personally don’t think they can be successful unless they do these things, and it seems like a big changes are needed. Question 10 (a) The three options for business model changes are below:Status Quo This option would be to remain the same bu t focused on its specialization. Transportation Addition to Business Model This option would be to introduce transportation into the model to create more value for customers. Financial Services Addition to Business Model This option would be to introduce financial services into the model to create more value for customers. The criteria we used to assess which business model to use includes the following: Cost, Value Added, Revenue, Expenses, Ease of Change, and Adaptability.I decided to use a decision matrix and estimate the values from 1-10 using subjective data from the case and intuition. The best alternative according to the criteria is Added Financial Service to the business model. It would not cost a very high amount to implement, would add a decent amount of value and revenue to the business. The expenses are fairly high, seeing as you need more cash on hand and you need to develop this business model, and be able to setup a good financial plan for customers.The ease of chang e is pretty fair, is pretty easy to adapt into it, and has a moderate amount of risk involved. Finally, the market share is would increase a lot compared to status quo. The next close business model would have been transportation, it’s just a more risky and more rewarding model because it requires large capital investments, but hard to adapt and change into. References Petri Lehtivaara (2002) ChemUnity. com Case Study. Retrieved From http://www. supplychain-forum. com/documents/articles/ACF41. df Nielsen Norman Group (2000) Methodology Weaknesses in Poynter Eyetrack Study. Retrieved from http://www. nngroup. com/articles/methodology-weaknesses-poynter/ Wikipedia (2012) Pay Per Click. Retrieved from http://en. wikipedia. org/wiki/Pay_per_click ——————————————– [ 2 ]. Nielsen Norman Group reports a 2. 1% click through rate in 1995. [ 3 ]. Wikipedia reports that in 1997 the pa y-per-click was from $. 005 to $. 25 (â‚ ¬0. 003 to â‚ ¬0. 19 using March 26,2013 exchange rates)